PRIVACY POLICY
LAST UPDATED: July 25, 2012



Zindigo respects your concerns about privacy. This Privacy Notice describes the types of personal information we collect, how we use the information, with whom we share it, and the choices you can make about our collection, use and disclosure of the information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices. The phrase "personal information" refers to information by which you or the device you are using to connect to the Internet can be identified. Information We Collect We may obtain personal information about you from various sources, including all Zindigo Websites, mobile applications, when you call or email us or communicate with us through social media, or when you participate in events or other promotions. We also may obtain information about you from our affiliate or subsidiary companies, business partners and other third parties. The types of personal information we may obtain include:

Your contact information (such as name, Twitter handle, postal and email address, or phone number)
Contact information of friends or other people you would like us to contact
Username and password for the account you may establish on our sites
Payment details (including payment card number, security code, expiration date, cardholder name and billing address)
Shipping information (including the shipping address and phone number)
Demographic information (such as age, date of birth and gender)
Information you provide by interacting with us through social media, including photographs
Location information, such as the real-time geographic location of the device on which you install our mobile applications
Shopping behavior and preferences, and a record of the purchases you make on our websites
Other details that you may submit to us or that may be included in the information provided to us by third parties
In addition, when you visit our websites or use our mobile applications, we may collect certain information by automated means, such as cookies and web beacons. We also may use third-party website analytics tools that collect information about visitor traffic on our sites and mobile applications. The information we may collect by automated means includes:
Information about the devices our visitors use to access the Internet (such as the IP address and the device, browser and operating system type)
URLs that refer visitors to our sites
Dates and times of visits to our sites
Information on actions taken on our sites (such as page views and site navigation patterns)
A general geographic location (such as country and city) from which a visitor accesses our websites
Search terms that visitors use to reach our sites

How We Use the Information We Collect:
We may use the information we obtain about you to:
Register you for membership at our websites, and manage and maintain your account on the sites
Provide products or services you request
Process, validate, confirm, verify, deliver and track your purchases (including by processing payment card transactions, arranging shipping and handling returns and refunds, and contacting you about your orders, including by telephone)
Maintain a record of the purchases you make on our sites
Respond to your questions and comments and provide customer support
Communicate with you about our products, services, offers, events and promotions, and offer you products and services we believe may be of interest to you Enable you to communicate with us through our blogs, social networks and other interactive media
Publish your testimonials about Zindigo, including on our websites and blogs, and on social networks (if we choose to publish your testimonial, we will include only your first name, last initial, city and state) Manage your participation in our events, sweepstakes and other promotions
Tailor our products and services to suit your personal interests and the manner in which visitors use our sites, applications and social media assets Operate, evaluate and improve our business and the products and services we offer
Analyze and enhance our marketing communications and strategies (including by identifying when emails sent to you have been received and read) Analyze trends and statistics regarding visitors' use of our sites, mobile applications and social media assets, and the purchases visitors make on our sites Protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users Enforce our Website Terms of Use and Terms and Conditions
Comply with applicable legal requirements and industry standards and our policies

In addition to the data uses described above, we may use the information collected through cookies and other automated means to uniquely identify the electronic shopping basket you may create on our sites and enable you to retrieve shopping baskets you previously created. We also may use cookies to identify and authenticate visitors. We may combine the information we collect with publicly available information and information we receive from our parent, affiliate or subsidiary companies, business partners and other third parties. We may use that combined information to enhance and personalize your shopping experience with us, to communicate with you about products, services and events that may be of interest to you, for other promotional purposes, and for other purposes described in this section. We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

Online Advertising

On the Zindigo Websites, we may collect information about your online activities to provide advertising about products and services tailored to your individual interests. You may see certain ads on this and other sites because we participate in advertising networks. Ad networks allow us to target our advertising to users through demographic, behavioral and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other methods. The networks use this information to show you advertisements for Zindigo and our business partners that are tailored to your individual interests. The information our ad network vendors collect includes information about your visits to websites that participate in the vendors advertising networks, such as the pages or advertisements you have viewed, and the actions you take on the sites. This data collection and ad targeting take place both on our websites and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.

Information We Share

We do not sell or otherwise disclose personal information about you, except as described in this Privacy Notice. We may share the personal information we collect with our affiliate and subsidiary companies, business partners, ad network vendors and their participants, and other third parties for the purposes described in this Privacy Notice, including to communicate with you about products and services, offers, events and promotions that we believe may be of interest to you. We also may share personal information with our service providers who perform services on our behalf. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. We also may disclose information about you (i) if we are required to do so by law or legal process (such as a court order), (ii) in response to a request by law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We also reserve the right to transfer personal information we have about you in the event we sell, merge or transfer all or a portion of our business or assets. Following such a sale, merger or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

Marketing Emails

You may choose not to receive marketing email communications from us by clicking on the unsubscribe link in the marketing emails or by adjusting your email preferences using the online account you may establish on our sites. Cookies: Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of our sites' features. In addition, disabling cookies may cancel opt-outs that rely on cookies.

How We Protect Personal Information: We maintain administrative, technical and physical safeguards designed to assist us in protecting the personal information we collect against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. For example, we use Secure Sockets Layer encryption to protect certain of your purchase information while in transit. Please note that no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures we have in place to safeguard personal information will never be defeated or fail, or that those measures will always be sufficient or effective. To further protect yourself, you should safeguard your Zindigo account user name and password and not share that information with anyone. You should also sign off your account and close your browser window when you have finished your visit to our sites. Please note that we will never ask for your Zindigo account user name or password via email. For additional details about the security measures we have implemented to safeguard personal information, please see our Information Security Policy.

Children's Privacy

Zindigo does not direct its websites to children under the age of fourteen .We require registered users of the site to be at least eighteen years old. If we learn that a user is under eighteen years of age, we will promptly delete any personal information that the individual has provided to us.

Updates to this Privacy Notice

This Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a prominent notice on our websites to notify you of any significant changes to our Privacy Notice and indicate at the bottom of the notice when it was most recently updated.

How to Contact Us

If you have any questions or comments about this Privacy Notice, or if you would like us to update information we have about you or your preferences, please contact us by email at support@zindigo.com . You also may write to us at:Zindigo, Inc. Attn: Legal Department, 253 W. 35th St. 15th Floor , New York, New York 10001